Tag - RFP

The Spartan flow: when losing is NOT an option.

Every so often a custom silicon socket comes up at a system company that you simply cannot afford to lose. These are the types of custom silicon sockets that last for generations of a product, in huge and predictable volumes, and for whatever reason they may become available. It’s not easy to predict when a strategic change by a...

How to pitch new silicon to a system company: knowing the timing and the process are key ingredients for success.

Since I’ve been on both sides of the table when it comes to buying/prospecting or selling/pitching silicon components, I want to put down some thoughts about how things work out timing and process wise such that the buyer is most receptive to the pitch.    Some key steps are:Understand the product release date. There are many companies that release their products...